The Turf: Powered by D1

On3 CEO Shannon Terry: Why Youth Sports Matter More Than Ever

D1 Training Episode 7

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0:00 | 44:58

On3 and Rivals CEO Shannon Terry joins The Turf: Powered by D1 to share why he believes youth sports are the foundation of athletic development, leadership, and lifelong relationships. Terry discusses the importance of multi-sport participation, honest evaluations, and education for families navigating recruiting. He also breaks down NIL realities, the challenges facing college athletics, and how trust and transparency can help athletes, parents, and coaches make better decisions in an increasingly complex sports landscape.